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Esports expands offline presence, creates business for virtual and real world

Esports expands offline presence, creates business for virtual and real world

Copper Box Arena in London, the UK, turned out to be one of the popular locations for thousands to gather for an esports tournament. Thousands of fans, similarly, gathered at the Sang-am World Cup stadium…

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Festival season can herald big change for the global gaming industry

Festival season can herald big change for the global gaming industry

As the US prepares for the festival season, the biggest annual opportunity for brands to reach out to consumers, gaming companies are sensing an opportunity that could dramatically alter their fortunes. The heady cocktail for…

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European football leagues finding new ways to generate revenues

European football leagues finding new ways to generate revenues

The new season would have, under normal circumstances, begun. Football stadiums across Europe should have been buzzing with activity and the loud cheer among its fans. Unfortunately, with a fresh wave of the virus hitting…

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Premier League resumes amidst its toughest time ever

Premier League resumes amidst its toughest time ever

“The Premier League has written to Government to express its concern at the decisions taken to restrict, and potentially delay, the planned programme for the return of fans to football stadiums. For each month of…

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Barcelona could ill afford to lose Messi to achieve €1 billion revenue dream

Barcelona could ill afford to lose Messi to achieve €1 billion revenue dream

Lionel Messi wanted to leave Barcelona. The richest football club in the world did not want him to leave. The matter appeared to be headed for a closer reading of the fine print to come to…

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Epic Games threatens to upset the Apple services applecart

Epic Games threatens to upset the Apple services applecart

It is the classic, old-fashioned David versus Goliath story that is unfolding. Epic Games, the company that has made games like Fortnite, Robo Recall and Infinity is the David in the story. It is facing…

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‘Captain Cool’ the hottest property for brands

‘Captain Cool’ the hottest property for brands

In the end, the announcement was devoid of any hoopla. MS Dhoni could have chosen any platform or stage for the announcement. But he chose Instagram to tell the world of the all-important decision in…

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Tech is muscling in to take centre stage for sport in the post-COVID world

Tech is muscling in to take centre stage for sport in the post-COVID world

Sports, across borders, has been about passion that the fans display. The ability of sport to connect with fans has been the cornerstone for brands to associate with them. Across various sports and borders, tech…

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Gaming business ride a global wave, spur fortunes of companies

Gaming business ride a global wave, spur fortunes of companies

It has been one action-packed summer for video gaming companies. From those selling consoles to companies that make gaming software to the ones that ride the entire ecosystem, every company has had its cash registers…

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What slowdown? Companies seem ready to loosen purse strings for IPL!

What slowdown? Companies seem ready to loosen purse strings for IPL!

If you want to track what businesses are working on their marketing strategies to leave competition behind, don’t look beyond the Indian Premier League (IPL). As it took global T20 cricket to the masses during…

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