CA limits use of Aussie players for advertising during IPL 2021

Cricket Australia (CA) has reportedly asked its players to refrain from featuring in advertisements which promotes betting, fast food, alcohol and tobacco brands during the upcoming edition of the Indian Premier League (IPL), scheduled to start in second week of April.

Significantly, 19 Australian cricketers — Josh Hazlewood, Marcus Stoinis, Pat Cummins, Chris Lynn, Adam Zampa, Daniel Sams, Kane Richardson, Josh Philippe, Andrew Tye, David Warner, Steven Smith, Maxwell, Nathan Coulter-Nile, Richardson, Rilie Meredith, Ben Cutting, Moises Henriques, Dan Christian, and Mitchell Marsh — will participate in the 14th edition of IPL.

According to, in a recent advisory to the all the IPL franchises the BCCI quoted Cricket Australia (CA) as saying: “A full team photo — for use only by the sponsors of the relevant IPL team in print media in India and any such photo should not involve or include the name or branding of a company primarily engaged in the business of alcohol, fast food/fast food restaurants, tobacco or betting.”

In other restrictions, CA has also said not more than one player from a Big Bash League (BBL) side and a state team should be used in advertising campaigns.

“Cricket Australia has imposed the following restrictions on Franchisees’ use of Australian players in advertising and/or promotional materials: In any specific advertising or promotional activity featuring any Australian player (in any medium including TV, radio, press, outdoor, internet, point of sales or on-pack advertising). Each Franchisee may only use: (a) no more than 1 Player who has a Central Contract with Cricket Australia; and/or; (b) no more than 1 Australian Player from the same Australian State; and (c) no more than 1 Australian Player from the same Big Bash team,” the mail from BCCI read.

News Desk

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