CoinSwitch Kuber, a cryptocurrency investment platform, has announced a partnership with Disney+ Hotstar.
After the development, CoinSwitch Kuber, which has over 3.5 million users will be the associate sponsor on Disney+ Hotstar for the upcoming Indian Premier League (IPL) season and the company will also launch a new ad campaign on the OTT platform.
Alos, CoinSwitch Kuber’s logo will be placed across all the promotional activities initiated by Disney+ Hotstar.
Ashish Singhal, CEO and Co-founder, CoinSwitch Kuber, said: “With the massive momentum in the crypto markets, we feel it is time to seize the opportunity and go big. The upcoming T20 series on Disney+ Hotstar is the ultimate medium for us to initiate a conversation around cryptocurrencies as it perfectly captures our TG – young, upward and mobile Indians who are technology savvy.”
“Through this partnership, we hope to make them aware about cryptocurrencies as a rewarding investment option and CoinSwitch as their platform of choice for investing in crypto,” he added.