Chennai Super Kings (CSK), one of the most popular team in Indian Premier League (IPL), has now signed Indian fashion e-commerce company –Myntra as their principal sponsor for the upcoming season of the cash-rich league after the franchise’s negotiation with Czech automobile manufacturer Škoda didn’t worked out.
Though both the sides are yet to make an official announcement, key officials in the Chennai-based franchise have confirmed the development to Sportzfront.
As part of the association, the jerseys of CSK players would now carry Myntra’s logo on the front in IPL 2021.
Founded in 2007, Myntra was acquired by Flipkart in 2014. The company later acquired fashion e-retailer Jabong in 2016. It has since grown to become one of the country’s biggest online fashion websites.
Earlier, Muthoot had sponsored the Yellow Brigade for three years and before it, Aircel, which was an India-based mobile network operator headquartered in Mumbai, was the principal sponsor of the three-time IPL champions between 2008 and 2015.
CSK however, didn’t participated in 2016 and 2017 as it was suspended from the league for two years for betting activities of their key official Gurunath Meiyappan.
The M.S. Dhoni-led CSK side has lifted the IPL title in 2010, 2011 and 2018 and have the best win percentage among all teams in the league.
Barring the 2020 season, CSK is the only IPL team to qualify for the playoff stage since 2008. The Yellow Brigade had a dismal outing in the 2020 season, which was held in U.A.E., when it finished the tournament with six wins and eight losses.