Indian Premier league (IPL) franchise Delhi Capitals (DC) has announced the JSW Group as the team’s Principal Sponsor for the years 2021–2023.
After the association, the JSW insignia will be sported on the front of the team’s jersey and complemented by in-stadia branding of the JSW product portfolio during the tournament.
Earlier in 2020, the JSW Group had first came on board as the DC’s prinicipal sponsor.
Speaking on the association, Kiran Kumar Grandhi, Chairman & Co-Owner, Delhi Capitals said: “I am delighted that we continue to deepen our association with the JSW Group. We share the same ethos and philosophy, and that makes our franchise one of the most formidable brands in the IPL. I am confident that this association will be a fruitful one for our team.”
Speaking on the three-year association, Parth Jindal, Co-Owner, Delhi Capitals, and Managing Director, JSW Cement and Paints, Founder Inspire Institute of Sport and Director JSW Sport said: “IPL continues to attract the world’s best talent from the sport, making it a globally respected and aspirational brand, attracting a number of national brands with a global recall value. While the league sponsorships consisted of a number of new age enterprises from the Tech space, they were complemented by well-established national brands such as ourselves.”
“This varied combination of brands is a testament of how the IPL as a single platform provides the best outreach into a very diverse demographic. This is a unique proposition that no other Indian origin platform can provide,” he added.
Speaking on the association, Vinod Bisht, Director & Interim CEO, Delhi Capitals, said: “We are a young team, that has grown remarkably over the last few seasons. I am confident that this association will be a successful one, that will help both brands, Delhi Capitals and JSW, to grow tremendously.”