The Walt Disney Company has launched the Disney Plus streaming service, a variant of Hotstar+ Disney, in Indonesia. The platform, launched in association with Indonesian telecom service major Telkomsel, is named Disney Plus Hotstar.
The direct-to-consumer service will offer a host of content from the Disney Plus library.
The platform has been strategically curated for the Indonesian population.
“We have kept the Indonesian consumer in mind while designing the offering, be that the content, the product, or the pricing,” Shankar told Variety. “Disney Plus Hotstar includes the best of global and local content on a single app,” said Uday Shankar, president of The Walt Disney Company in the Asia Pacific.
“The launch of Disney Plus Hotstar in Indonesia, and also our collaboration with them, is transformational because it will expand digital service choice and also deepen digital lifestyle habits for all people in Indonesia,” Telkomsel president director Hantoro told Variety.com.
“It came just at the right moment because SVOD has become one of the most preferred platforms in Indonesia, especially during the pandemic. Our customers, are eager to enjoy easy access to entertainment while also having quality time with their family or even with themselves.”
At OTT service will offer 13 exclusive premieres of Indonesian movies from local studios MD Pictures and Falcon at the launch.
“Tapping into Telkomsel’s advanced broadband network and their customer services, such as marketing efforts and billing system, together with their attractive and affordable pricing packages, will enable subscribers to have easy access to our high-quality entertainment content,” added Uday Shankar.