IndiaTech.Org (TSIA), a non-profit organization focused on building the world’s largest internet commerce ecosystem, has unveiled the findings of its white paper – ‘Online Fantasy Sports: Adding Value to the Indian Sporting Ecosystem’.
The paper brings to light the playing pattern of OFS users, the current regulatory landscape, misplaced perceptions plaguing the industry and the positive impact of the industry on Indian sports and the overall economy, states a Press release.
The study finds that 80% of the online fantasy sports (OFS) users prefer participating in the ‘free-to-play’ format and 98% of the 20% who ‘pay-to-play’, have either won or lost less than ₹10,000 net in their lifetime (past 3 to 4 years).
This reinforces the fact that fantasy sports are a competitive digital sports engagement platform and clearly not in the nature of addiction. The average ticket size of the participation in the pay-to-play format is usually as low as ₹35/- (typically the cost of a snack). It is explicit that Fantasy sports are unlike all forms of online games that do not need a real-life player to be actually playing a real sports match to decide the outcome for the participant.
The very fact that it is dependent on actualities, seasonality and availability of real-time sports matches makes it a non-addictive form of play which sets it distinctly apart from online games that are commonly perceived to be in the nature of gambling and/or betting.
The format of fantasy sports ensures that sports enthusiasts follow the game more keenly and this directly results in increased focus and attention towards sports. This contributes to increased viewership and higher sports fan engagement that naturally contributes to more qualitative investments, up-gradation and packaging of these sports making them more viable and remunerative to the players of that sport.
The report highlights the following facts:
- The dependency of OFS on actualities, seasonality and availability of real-time sports matches makes it a non-addictive form of play
- 98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime
- The average ticket size of participation in the ‘pay-to-play’ format is as low as ₹35/-
- Fantasy Sports has become one of the primary sources of sports entertainment
- Increased viewership and higher sports fan engagement is positively supporting the sporting ecosystem
Commenting on the need to safeguard the interest of sports enthusiasts in India, Rameesh Kailasam, CEO, IndiaTech said, “In the last few years, fantasy sports has certainly become a potential sector that has performed exceptionally well and boosted the consumption of sports in India. As a legally approved format of sports fan engagement, the industry is self-regulating to protect the users and operators through FIFS. There are multiple perception issues the industry has to overcome to reach its full potential as a non-addictive and skill-based platform.”
Fantasy Sports as a sector is represented by the Federation of Indian Fantasy Sports (FIFS), a self-regulatory body incepted in 2017. FIFS has a defined Charter which outlines a framework within which the industry must function. Self-regulation has so far proven adequate for the industry and the focus shall be towards ensuring that the effectiveness of self-regulation continues with government recognition, as more players add to the ecosystem.
Other key findings:
- 80% of the active users are playing Online Fantasy Sports for free
- 20% engage in a pay-to-play format and the average ticket sizes are as low as INR 35/- which is the typical cost of a snack
- 20% of users who participated in the pay-to-play format of fantasy sports have either won or lost less than INR 10,000 net in their lifetime (past 3 to 4 years)
- It is explicit that fantasy sports are not like any other form of online gaming. The very fact that it is dependent on actualities, seasonality and availability of real-time sports matches makes it a non-addictive form of play which sets it distinctly apart from other forms of gaming that are perceived to be in the nature of gambling and/or betting
- The most active set of fantasy sports users lie in the age group of 25 to 40 years of age who treat fantasy sports as a means of online entertainment
- OFS is a game of skill where a player needs to constantly learn, practice and refine skills to be able to perform in a contest
- The income tax outlay due to direct employment by Online Fantasy Platforms and operators in FY 2019 amounted to INR 43 cr, which doubled to INR 81 cr by FY 2020
- Fantasy sports as an industry has attracted significant amounts of FDI in India. In 2018 and 2019, the industry attracted FDI of INR 1,500 cr (approx.) and has been growing exponentially.
CLICK HERE to access the full report.