Virat Kohli is gearing up for the Indian Premier League Season 13 with the ambition to lead the Royal Challengers Bangalore to their maiden title. Ahead to the crucial assignment in the UAE, the RCB skipper took some time out for a brand duty to revisit the year gone by, COVID-19 pandemic and express gratitude to the COVID heroes.
Kohli will be seen doing all this for a brand duty.
Amaze, the inverter and inverter battery brand, has unveiled its new digital film with Virat Kohli against the backdrop of the Covid-19 pandemic. The film takes us to a peaceful and bright future without COVID-19 in a free and easy way.
The new film shows Virat writing a letter to his future self, remembering the year 2020 and all that has happened – the good, the bad and all the things he is grateful for. There is a deep sense of understanding and gratefulness towards the selfless efforts of all the people who are battling at the frontline. He reflects, introspects, and urges encouragement as he takes on a journey through his thoughts while simultaneously penning them down for himself, states a Press release.
Virat is seen recounting all the lessons that he has learnt during the lockdown in a fun and lively manner – a time which was dark for many and how he has tried to find the light, a ray of hope. This idea of sharing love and light during these dark and unprecedented times is what Amaze resonates with.
Amaze takes great pride in all its professionals who were at the frontline amid the pandemic to ensure safe hygiene practices with proper sanitization at every step of production, servicing and product deliveries.
Talking about his association for the campaign, Virat Kohli said, “It was a great experience collaborating with Amaze for this beautiful campaign which is so full of hope. The times have indeed been challenging for everyone, but it is important to constantly remind yourself of all the things that you are grateful for. Amaze has put together the essence of hopefulness and positivity in a brilliant manner.”
Commenting on the campaign, Rajesh Kalra, Head of Sales, Amaze said, “We at Amaze understand the needs of the Indian consumers and are mindful of all that we have been facing together as we battle this pandemic. This digital film is our way of contributing towards renewed hopes and positivity as we steer the new normal.”
Speaking on the launch, Mr. Vipul Sabharwal, Managing Director said, “This Global pandemic has impacted us physically, mentally and emotionally. While we have been doing our part in upholding safety and hygiene at every step of our services, this film is an extension of our responsibility to also spread positivity amongst our consumers as we sail through these challenging times. It was also an opportunity for us to express our gratitude towards the COVID frontline warriors. I thank Virat for his support in amplifying our message with such passion.”
The campaign has been conceptualized and executed by Cornerstone agency.