Indian Premier League Season 13 continues to grow in television ratings. More people watched the IPL LIVE action on Star Sports 1 Hindi than the previous week as heat intensified with the teams battling to stay in the top half of the eight-team competition.
Despite the relatively weaker performances by Chennai Super Kings and Sunrisers Hyderabad, the Tamil and Telugu speaking IPL fans have tuned in on more numbers than the previous week on Star Sports 1 Tamil and Star Sports Telugu. Star Sports 1 Hindi, despite losing to its leadership position to Star Utsav across all genres, has made significant gains in gross impressions for the week.
SS1 Hindi has registered 1,397,440,000 impressions in Week 40 (between October 3 and 9) in the Broadcast Audience Research Council ratings as compared to 1,300,369,000 during the previous week. SS 1 Telugu in the second position has 217,676,ooo impressions (202,313,000 in Week 39) and Star Sports Tamil stays in the third position, but with better ratings – up to 214,869,000 from 181,223,000 a week ago. Star Sports 1 (188,368,000 impressions) and SS1 HD Hindi (120,879,000 impressions) complete the sports genre top 5 chart for the week.
Mumbai Indians continue to be the fan favourites. Defending champions’ emphatic win over Rajasthan Royals on October 6 has been the most-watched sports genre show for the week with 20,987,000 impressions, followed by the Kolkata Knight Riders win over Chennai Super Kings on October 7 (20,885,000 impressions). Delhi Capitals vs Kolkata Knight Riders (20,390,000 impressions), Delhi Capitals vs Royal Challengers Bangalore (19,816,000 imp) and Kings XI Punjab vs Chennai Super Kings (19,483,000 imp) complete the top five chart.
The week after October 9 has witnessed intensified heat as the teams battled to stay in the top half of the table. Star Sports and the Indian Premier League are poised to gain further in audience numbers as there is no other worthwhile property on air to challenge the IPL ratings.