Ahead of the upcoming season of the Indian Premier league (IPL), two-time IPL champions Kolkata Knight Riders (KKR) have announced to extend their association with Mobile Premier League (MPL) as the principal sponsor for three years.
After this, the partnership will continue till 2023.
Commenting on the association, KKR CEO & MD Venky Mysore said, “We started our partnership with MPL as principal sponsors for both KKR and TKR in 2020 & are delighted that they will continue as long term principal sponsors for KKR. MPL is a vibrant e-sports company that has grown rapidly through some amazing energy and innovation. It’s been a great journey for KKR with MPL and we look forward to deepening and broadening our relationship.”
“We are proud to extend our partnership with the Knight Riders. Last year’s beginning was very fruitful for the brands and we organised some great fan engagement activities together, which we will take forward this year and in the subsequent editions of the IPL. KKR is one of the most-watched teams in the IPL and being on the front of their jersey adds a lot of salience and visibility to our brand,” Sai Srinivas, Co-founder and CEO, MPL, said.
Kolkata Knight Riders will begin their IPL 2021 campaign against Sunrisers Hyderabad (SRH) on April 11 at the MA Chidambaram Stadium in Chennai.