Bodycare Creations, an Indian innerwear brand, on Thursday announced that the company has become one of the official partners of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL), which will kick-off on April 9 in Chennai.
Speaking on the association, Sanjay Dawar, Managing Director, Bodycare Creations Ltd. said: “Punjab Kings is an exciting franchise in the IPL and we are delighted to be associated with the team that shares the same passion, dedication, never-say-die attitude and strength as Bodycare. At Bodycare, we’re all for offering comfort, be it on field or off field and it gives us immense pride to roar as the official sponsor of Punjab Kings, the spirit of Punjab. We wish them all the best to bring the trophy home.”
“Cricket is undoubtedly the most-watched sport in the country and provides the perfect platform to connect with millions of young and vibrant sports enthusiasts. As part of our brand marketing strategy, we are all set to bat on a new pitch with this tie-up alongside garnering maximum visibility and viewership for the brand,” he added.
This is Bodycare’s first association with the KL Rahul-led Punjab outfit and with a great female viewership of the league, the company found the ideal partnership.
On the other hand, Punjab Kings CEO Satish Menon said: “We are pleased to announce that Bodycare Creations will come on board as the team’s official sponsor for IPL 2021. This partner confirms our belief in the rising viewership amongst women especially in the North of India. We are indebted to brands such as these that have taken the step to promote their products on platforms such as ours. Their support is our strength as we aim to excel on the field.”
Bodycare Creations will be the official partner for the Punjab Kings team with branding rights and promotional activities throughout the IPL 2021-2022 cricketing season. The brand logo will appear on the team’s leading trouser.
Punjab Kings will begin their 2021 campaign against Rajasthan Royals on April 12 in Mumbai.