IPL 2021: VIVO replaces Dream 11 as title sponsor

Just before the mini-autions for the upcoming edition of the Indian Premier League (IPL), league’s Governing Council chairman Brijesh Patel revealed that VIVO is back as the title sponsor of the cash-rich league.

Speaking spoke ahead of the auction in Chennai on Thursday, he confirmed that the mobile phones manufacturer is back as the title sponsor. Significantly Dream 11, an Indian fantasy sports platform, was signed as the title sponsor for the 2020 season.

In the 2020 season, Dream 11 was roped in for Rs 222 crore for just a season, which was held in UAE, whereas they had been getting Rs 440 crore per year from VIVO.

VIVO was forced to pull out as the totle sponsor of the lucrative league following a backlash on social media.

Earlier in 2018, VIVO had signed a five-year deal worth Rs 2,199 crore.

News Desk

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