Kohli pads up for new Blue Star ‘virus deactivation’ air conditioners

Virat Kohli continues to score big on brand pitch along with guiding the Royal Challengers Bangalore in quest of their maiden Indian Premier League title.

The Team India and the RCB skipper has featured in the latest TVC for Blue Star air conditioners.

The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms

Blue Star has launched a new range ACs with Virus Deactivation Technology (VDT) along with their latest campaign starring the brand ambassador Virat Kohli.

The campaign is live and is running successfully across India. While the print advertisements capture Virat making a strong statement to “deactivate microbes and viruses,” the TV commercials tell the story of why he is so relaxed at home. Apart from print and TV, the campaign will roll out on platforms such as OOH, digital, dealership collaterals and other key touchpoints.

B Thiagarajan, Managing Director, Blue Star Limited, said, “The new normal demands new ways of living with focus on an individual’s safety and wellbeing being paramount. Our new and innovative range of products and solutions with VDT deactivates microbes and viruses, when air passes through these systems, thereby providing additional protection to our consumers inside air-conditioned spaces.”

Adding insights about the storytelling behind the film, Robby Mathew, Chief Creative Officer, FCB Interface, says, “When you have an AC with phenomenal powers, why beat around the bush? Say it as it is. And the film, starring Virat, does just that.”

Admin Sportz Front

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