At the heart of Mastercard’s sponsorship of ICC Men’s Cricket World Cup 2023 lies a very carefully curated theme centred around its cardholders and India’s innumerable cricket fans. Titled ‘Har Fan Hai Priceless’ (every fan is priceless), the campaign brings fans several tangible benefits, such as the opportunity to watch the match from a prime spot in the stadium, avail complimentary VIP tickets, experience post-match awards ceremony from the field, book tickets before they are open to all through a pre-sale window, and a lot more.