Octro, which is a Sequoia Capital-backed mobile gaming company, has allocated a marketing budget of Rs 150-200 crore for the calendar year 2021, a top company official said on Monday.
Significantly, Octro is the company behind online games namely Teen Patti, Indian Rummy and Tambola and has been amongst the top 10 apps across Apple iOS and Google Play stores.
“Our marketing budget for 2020 was upwards of Rs 100 crore and almost all of it was spent on digital platforms. We have earmarked Rs 150-200 crore for 2021 which we will revisit in Q4 of 2021,” Octro Chief Marketing Officer Manav Sethi was quoted as saying by exchange4media.com.
“Almost all our marketing monies have been deployed on high and recurring trafficked digital platforms. As we go on investing in and building the brand, while we launch new games, we realise that traditional media, especially TV is a good medium for building trust, and we do intend to experiment with that,” he added.
Sethi further said that the company will continue to invest in brand building, user acquisition and retention as it goes along launching more made in India games globally.
According to Sethi, India is on the cusp of becoming one of the biggest online gaming markets in the world.
Commenting on the growth of Octro’s gaming properties, Sethi said that Teen Patti has witnessed 800 percent growth in paying users in the span of one year in 2020 while Tambola and Play Rummy have also witnessed huge growth.