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Newcastle United & adidas announce multi-year partnership

Newcastle United & adidas announce multi-year partnership

Newcastle United Football Club and adidas have agreed a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the 2024/25 season onwards. As revealed in the Amazon Prime Documentary,…

BCCI & adidas announce multi-year partnership

BCCI & adidas announce multi-year partnership

The Board of Control for Cricket in India (BCCI) & adidas have announced a brand-new partnership as the kit sponsor for the Indian board. The contract, which runs through to March 2028, will give adidas…

Adidas revisits 1988-90 seasons with Man Utd X original collections

Adidas revisits 1988-90 seasons with Man Utd X original collections

In celebration of the venerated terrace wear of the late 80s and early 90s, adidas and Manchester United have unveil the Man Utd x Originals Collection, which revisits popular pieces of adidas’ archive and recodes…

Adidas announces partnership with Indian women’s football team captain Loitongbam Ashalata Devi

Adidas announces partnership with Indian women’s football team captain Loitongbam Ashalata Devi

Adidas has a long history of supporting some incredible women athletes and now they have recently announced their partnership with Loitongbam Ashalata Devi who is the captain of senior Indian women’s football team. She will…

Adidas reveals lineup of federation kits for FIFA World Cup 2022

Adidas reveals lineup of federation kits for FIFA World Cup 2022

Adidas on Thursday revealed the Home and Away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain which will be worn on the world’s biggest sporting stage: the FIFA World…

Adidas announces signing of long jump champion Shaili Singh to its elite athlete roster

Adidas announces signing of long jump champion Shaili Singh to its elite athlete roster

Latest chapter of adidas’ Impossible Is Nothing’ campaign spotlights a global collective of inspiring women who are breaking down barriers in sport and beyond. This season, the brand accelerates its mission to create real, lasting…

Adidas announces joining of Indian Para-Badminton star Palak Kohli to its elite athlete roster

Adidas announces joining of Indian Para-Badminton star Palak Kohli to its elite athlete roster

As part of its commitment of creating new possibilities for women in sport through game-changing product, programs and athlete partnerships, Adidas on Wednesday announced the signing of Palak Kohli, the world’s youngest para-badminton player, into…

Adidas launches new campaign for women athletes

Adidas launches new campaign for women athletes

German sports apparel designer and manufacturer – Adidas – has announced its biggest ever commitment to Indian women athletes, in line with its “Impossible is Nothing” tagline for the ongoing year which will witness a…

Adidas unveils film series to show power of sports in changing lives

Adidas unveils film series to show power of sports in changing lives

Adidas, a leading global sportswear brand, on Wednesday launched a new global film series titled ‘Seeing Possibilities’ that is about rebellious optimism, rooted in the purpose from adidas in the power of sports to change…

Adidas release growth strategy to increase ecommerce business by 2025

Adidas release growth strategy to increase ecommerce business by 2025

German sportswear brand Adidas has released their growth strategy until 2025 in a document titled “Own the Game”. The report highlighted a number of goals, including doubling e-commerce sales, an 8-10 percent rise on revenue…