The Pakistan Cricket Board (PCB) on Friday announced that TikTok, one of the leading destination for short form videos, will be the title sponsor of the upcoming historic Test series between Pakistan and Australia, which…
Pakistan’s domestic premier T20 league — Pakistan Super League (PSL) has signed partnership with Chinese TikTok, the leading destination for short form videos, for the remaining part of the sixth season, which will begin from…
An investment around $4.06 billion relating to esports has been done in the previous month of March, reports said. Of the total amount, a major part — an estimated $4 billion — was used by…
Video-sharing social networking platform — TikTok and UFC have struck a multi-year partnership deal to deliver live, weekly programming to the social media outlet. The UFC, which draws a young fan base, ranks third among…
Video-sharing social networking service — TikTok has been roped in as a Global Sponsor of UEFA EURO 2020, it has been announced. Significantly, it is for the first time any digital entertainment platform has come…
Sports, across borders, has been about passion that the fans display. The ability of sport to connect with fans has been the cornerstone for brands to associate with them. Across various sports and borders, tech…
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