Video-sharing social networking platform — TikTok and UFC have struck a multi-year partnership deal to deliver live, weekly programming to the social media outlet.
The UFC, which draws a young fan base, ranks third among all sports leagues on TikTok, with 6.3 million followers.
The companies will launch the partnership this week leading up to Saturday’s UFC fight.
Speaking on the development, Harish Sharma, TikTok’s director of global strategic partnerships for Americas and Oceania said: “We are thrilled to deepen our partnership with UFC and launch a robust slate of exclusive live content for the TikTok community.”
“Now more than ever, sports fans are craving the up-close-and-personal moments they are missing by not attending live events. Through this partnership, we are excited to bring to TikTok, the action and excitement of UFC both inside and outside the Octagon,” he added.
David Shaw, SVP of international and content for the UFC, said: ” It is a tremendous addition to UFC’s content distribution ecosystem. We want to be everywhere our fans are consuming content and TikTok continues to break new ground in reaching a diverse, global audience.”