AFC signs exclusive media rights deal with CBS Sports

The Asian Football Confederation (AFC) and CBS Sports on Thursday announced a multi-platform agreement for exclusive rights to the AFC competitions in the United States of America.

Paramount+ will stream exclusive coverage of the AFC’s world-class competitions including the AFC Asian Qualifiers – Road to Qatar Final Round, AFC Champions League, AFC Women’s Asian Cup 2022 and AFC Asian Cup China 2023.

Paramount+ will deliver club and national team matches live between 2021 and 2024, including coverage of the AFC Asian Qualifiers – Road to Qatar Final Round, where Asia’s top 12 nations will compete to qualify for the 2022 FIFA World Cup.

CBS Sports Digital will deliver additional coverage and original programming and feature highlights across social channels and CBS Sports HQ, the 24/7 streaming sports news network.

Commenting on the development, Dato’ Windsor John, the AFC General Secretary said: “The AFC is delighted to enter into this partnership with CBS Sports, which represents another progressive step towards increasing the visibility and consumption of the AFC’s competitions beyond our Continent.”

“We look forward to working with CBS Sports in growing the fanbase of the AFC’s world-class competitions in the vibrant North American market as well as in the AFC’s territories in Guam and Northern Mariana Islands and we thank them for believing in the future of Asian football,” he added.

Meanwhile, Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital.said: “The addition of Asian Football further elevates our extensive lineup of live soccer coverage on Paramount+, highlighted by elite club competition and some of the top national teams across both the men’s and women’s international game.”

News Desk

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