Among India’s leading sports business, marketing and talent management brands, Baseline Ventures has forayed into esports. The Delhi-based sports company has inked a strategic partnership with leading e-sports team Marcos Gaming.
As part of the multi-year deal, Baseline Ventures will managing the commercial interests for Marcos Gaming and their athletes.
Marcos Gaming is one the youngest and fastest growing professional esports organisations in the country. The young team formed only in December 2019, have already established themselves as one of the best esports organisations by finishing 6th in their debut tournament, PMCO where they were up against the top 24 teams in the country and then went on to win the OR tournament shortly afterwards.
Esports in India has been growing at an exponential rate. With the professionalisation of esports teams, cheap data and a significant rise in purchasing power, India is one of the rising esports destinations in the world. Baseline Ventures expertise and deep roots in the intellectual business of spots will further expedite the growth of Marcos Gaming.
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Speaking on the partnership, co-owner & founder Sudhir Kulria said this. “Our partnership with Baseline Ventures gives us the opportunity to create engagement opportunities with fans and sponsors. We will are looking to create a sustainable model in eSports through this partnership”.
“Sponsorship investment in gaming and esports is growing at a rapid pace . Our partnership with Marcos Gaming extending across their team sponsorship and athlete sponsorship business will provide sponsors with an opportunity to connect with esport fans across different titles that Marcos competes in.” said Co-Founder Baseline Ventures, Vipin Nair.
Marcos Gaming compete in PUBG Mobile, Call of Duty Mobile and Free Fire.
In business since 2014, Baseline Ventures is a leading sports, events, entertainment and licensing firm with offices in Mumbai, Delhi, Bengaluru and Singapore.
Baseline represents and manages some of India’s biggest athletes including PV Sindhu, Bhuvaneshwar Kumar, Smriti Mandhana, Prithvi Shaw, Pankaj Advani, Apurvi Chandela, Saurav Ghosal, Joshna Chinappa.
The company has also successfully launched the Pro Volleyball League in India, which it decided to give following disputes in the faction-riddled Volleyball Federation of India.
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