The England and Wales Cricket Board (ECB) on Friday announced a new multi-year partnership with Cinch, UK’s fastest-growing online used car marketplac and after the association, the innovative e-commerce business will become the new Principal Partner to the Three Lions from May 2021.
Before Cinch, Natwest was the principal sponsor of England for four decades and its partnership will end in April this year.
The brand will be sported on the kit of the England team across Test, ODI and T20 appearances and the partnership includes the various team of Three Lions — Men’s, Women’s, England Lions, Disability and England Age Groups.
Commenting on the association, Tom Harrison, ECB Chief Executive Officer, said: “This promises to be a fantastic year of cricket for our England teams and we’re delighted to have Cinch on board as Principal Partner. Cinch is a company which shares our determination to make cricket a game for everyone and as an innovative, digital business focused on making online car buying easy and safe for the UK’s motorists, it is a good fit as we seek to expand the reach and relevance of cricket.”
“With a home series against India and an Ashes trip this winter for our men, and our women building towards a huge year in 2022 it’s a good time to be teaming up,” he added.
On the other hand, Avril Palmer-Baunack, Chairman of Constellation Automotive Group, Cinch owners said: “This is a significant and exciting multi-year partnership for Cinch. We couldn’t be more excited to get started as Principal Partner to England Cricket from May. England Cricket’s drive for success fits perfectly with Cinch’s ambitious plans to be the UK’s leading online car retailer.”
“Cinch will support the growth of cricket at all levels as England teams continue to impress and cricket innovates to bring more people to increasingly exciting formats. We’re championing England Cricket the same way we champion innovation and ease for the UK’s motorists – taking the faff out of buying a car,” he added.