Gaming and entertainment centres SMAAASH have fallen prey to the COVID-19 pandemic. The countrywide lockdown and subsequent economic impact of the COVID-19 pandemic centres has forced the company to close all the 45 SMAAASH centres across the country.
Since the business arenas, malls and sports activities were halted to mitigate the spread of COVID-19 pandemic, SMAAASH business had come to a screeching halt. Finding hard to pull the business through this economic turmoil the company decided to pull the plug.
All the amusement, entertainment and gaming centres were being shut.
SMAAASH, launched in 2012 by Shripal Morakhia, was endorsed by Sachin Tendulkar, then India’s leading brand icon.
The company had two centres in Mumbai at Lower Parel and Ghatkopar with the former spread across a 120,000 square feet area. The Lower Parel centre was extremely popular with cricket lovers as it offered an indoor facility to play. The bowling machines were programmed to deliver balls in the manner like Shane Warne, Wasim Akram and Lasith Malinga.
SMAAASH, with simulation sports technology, offered virtual reality experience and music-based entertainment opportunities.
The centres also had motor racing, go-karting and bike racing simulators.