Former India skipper MS Dhoni will now be the face of the brand PreVID, a proprietary nutraceutical formulation developed by doctors to power up immunity in individuals.
PreVID will be available at Apollo Pharmacy stores and Noble Plus Pharmacy stores across the country, as well as on online eCommerce platforms.
The charismatic skipper meanwhile also has a stake in PreEmptive Meds Pvt. Ltd, the Indian subsidiary of PMEDS.
Unveiling PreVID in India, Dhoni said: “I believe in the process. I am associated with PMEDS because of their focus and deliberate processes in bringing a product to the market. My family and I have been using PreVID for the past few months.”
“I am a firm believer that it is our responsibility to empower our bodies, and PMEDS’ range of bioactive products with medicinal foods helps us do that by supporting our body’s innate ability to heal and fight diseases. It is exciting to watch a growing trend in food-based medicine,” he added.
On the other hand, Dr Joe Fenn, Founder of PMEDS said: “Indians have long taken to home remedies to fight viruses and build immunity. There is a huge opportunity to create an organized alternative to immunity building. PreVID is a high-science, evidence-based product that stands apart and provides much needed micro-nutrient nourishment to our body’s first line of defence, i.e., our own immune system.
As per the International Trade Association’s report titled India – Country Commercial Guide, the nutraceuticals market in India is expected to grow from an estimated $4 billion to $18 billion by the end of 2025, especially when preventive health has become the focus for all in the current pandemic.