Expanding its content and advertising partnership with Snapchat, Discovery has announced to produce a series in the photo and video sharing platform named as ‘The Eurosport Olympics Daily Show’ to bring the Olympic Games coverage for the European users.
The association will produce Olympic content from Discovery’s streaming service, Discovery+, and the company’s Eurosport channel.
The show will begin with the Olympic Games Tokyo 2020 and Olympic Winter Games Beijing 2022.
Meanwhile, some additional content will include two daily highlights shows during the Games, as well as local language episodes in French, German, Italian, Spanish and English.
Also, there will be ‘Road to Tokyo’ and ‘Road to Beijing’ content in the run up to each Games, following teams and the athletes.
Commenting on the development, Andrew Georgiou, president, Eurosport and global sports rights and sports marketing solutions, said: “It can be argued the world has never needed an Olympic Games more than it does at this time, bringing a rare moment of global togetherness that will be uniquely relevant and inspiring for every generation.”
“In addition to introducing our sports streaming content to a broad audience through discovery+, collaborating with Snap to bring Eurosport’s content to younger generations provides the ideal opportunity to tell the stories that really matter, both on and off the field, and will bring the Games experience to life,” he added.
On the other hand, Ben Schwerin, SVP of content and partnerships at Snap said: “We’re thrilled to expand our partnership with Discovery as we head towards the next two Olympic Games in Tokyo and Beijing. Sport has an amazing way of connecting us, so we’re grateful to be able to showcase such inspiring content to our community on Snapchat, bringing them to the heart of the games from the comfort of their phone.”