Fantasy Dangal, a premier fantasy sports platform and a part of DangalGames, on Thursday announced that it has reached a significant milestone, surpassing one million users on its platform.
This remarkable achievement reflects the platform’s rapid growth and the trust and loyalty it has garnered among sports enthusiasts across India.
“Fantasy Dangal’s success can be attributed to several key factors. Right from the outset, the company has focused on a robust marketing and acquisition strategy, with an in-house performance marketing team dedicated to scaling user acquisition while maintaining optimal costs. One standout contributor has been the platform’s affiliate strategy, which has consistently attracted high-quality users,” the company said in a statement.
“The diverse demographics of Fantasy Dangal’s user base is a testament to its broad appeal. With users hailing from all parts of India, a significant portion of the audience comes from Gujarat and the Northern belt of the country. These demographics showcase the platform’s ability to engage users from various regions, solidifying its position as a leading fantasy sports platform in India.
One of the key factors that set Fantasy Dangal apart is its relentless focus on customer satisfaction. The platform’s unique reward programs, retention strategy, and user-friendly product have resonated strongly with its growing user base. The reward programs, in particular, have become a USP for Fantasy Dangal, setting it apart from industry norms,” it added.
Notably, Fantasy Dangal offers a range of features and offerings that have captivated users. Instant withdrawal, allowing users to withdraw up to Rs 5 Lakhs within five seconds, demonstrates the platform’s commitment to seamless transactions. Furthermore, the onboarding and deposit process is streamlined and hassle-free, ensuring a user-friendly experience.
On reaching One million users, Ankit Anand, Business Head, FantasyDangal said: “I am thrilled and humbled to celebrate the remarkable milestone of one million users on our platform. Our success is a testament to our unwavering commitment to customer satisfaction, unique features, and industry-leading partnerships. We are grateful for the trust and loyalty our users have placed in us, and we remain dedicated to providing an exceptional fantasy sports experience for each and every one of them.”
To further engage and retain its growing user base, Fantasy Dangal has exciting plans in store. The platform is developing new features such as Team Comparison and Multiple Joining, simplifying the user experience and expanding into Football Fantasy. Additionally, the launch of the IOS application will enhance accessibility and convenience for Fantasy Dangal users.
Strategic partnerships and collaborations have played a vital role in Fantasy Dangal’s expansion. The onboarding of cricket star Cheteshwar Pujara during the T20 World Cup has had a significant impact on user acquisition, engagement, and retention. As a brand ambassador, Pujara has helped reduce the platform’s customer acquisition cost by 100%, solidifying Fantasy Dangal’s position in the industry.
Fostering a sense of community has been instrumental in Fantasy Dangal’s growth and user retention. Through various initiatives, the platform has successfully created a vibrant community where users can engage, connect, compete and earn rewards basis performance.