Formula E, a single-seater motorsport championship that uses only electric cars, on Friday announced a new multi-year media partnership with Star India.
After the development, Star will broadcast the pinnacle of electric motorsport live across the Indian subcontinent. It will provide exclusive coverage of the ABB FIA Formula E World Championship in India, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives.
Following coverage of the Rome E-Prix earlier this month, each remaining qualifying and race will be shown on OTT platform Disney+ Hotstar, with live races, highlights, preview shows and other programming content also Star Sports’ television channels.
The partnership will see Formula E and Star Sports collaborate on bespoke content with a 30-minute live build up show ahead of each race. Star’s linear and digital channels will provide year-round editorial coverage and comprehensive scheduling of non-live programming, telling those stories from across the paddock which are most relevant to Formula E fans across the Indian subcontinent.
Commenting on the developement, Dilbagh Gill, Chief Executive Officer and Team Principal of Mahindra Racing said: “We are very excited that Formula E will be broadcast on Star Sports from this season onwards. We know that sports fans across India love to get behind their national teams, and now we will be able to bring edge-of-the-seat, unpredictable electric street racing to many more homes across the sub-continent. We look forward to bringing viewers exclusive content from the very heart of the action and to delivering on track results across the season to make our fans proud.”
Aarti Dabas, Chief Media Officer of Formula E, said: “Star, including Disney+ Hotstar, is the leading sports and entertainment platform across the Indian subcontinent, which has revolutionised the way sports are consumed in India across different genres of content. It is also a platform that delivers important messaging of inclusion and sustainability through its diverse programming.”
“I am confident that through its bespoke content approach focused on the Indian fans, this new partnership will engage more people in the most unpredictable racing series in the world, its world-class drivers and Formula E’s vision to accelerate sustainable human progress through the power of electric racing,” she added.