Indian Premier League title sponsor Dream11 has also acquired a premium sponsorship slot for the IPL LIVE broadcast on Star Sports.
The fantasy sports platform will be one of the three “co-presenting partners” for the IPL 2020 LIVE broadcast. The deal will cost Dream XI around ₹ 150 crores.
Star Sports, according to a market source, has put a ₹ 130 crore to ₹ 170 crore price tag for the “co-presenting partner” category.
The Associate Sponsorship is priced between ₹ 70 crores and ₹ 90 crores and spot net fee varies from ₹ 11.50 lakhs to ₹ 12 lakhs.
Star, revealed the source, has been successful in blocking half of the inventory in just two weeks after hitting the market. “But it’s a long way to go as the majority of the brands confirmed are mostly familiar spenders on LIVE cricket,” the source said.
The IPL broadcaster has, reveals the source, booked sponsorships in at least ten categories, including fantasy sports, e-wallet/e-payment, chocolates, e-education, e-commerce, tires, beverages, food and FMCG brands.
“FMCG and food have emerged as two surprising categories while expectedly there are no takers for air-conditioners,” said the source. “Star is also expecting a good response from the electronics segment as Diwali season sales pitch has really worked very well.”
IPL 2020 will be played in the UAE across Dubai, Sharjah and Abu Dhabi from September 19 to November 10.
In a major positive for the broadcasters, IPL for the first time ever is being played during the Diwali season.