Disney+ Hotstar is all set to increase the IPL bandwagon as before the start of IPL 2021, it has already roped in as many as 10 sponsors for this year’s edition of the cash-rich league.
While Dream11 is the ‘Co-presenting Sponsor’, Upstox and Vimal Pan Masala are the ‘Co-powered By’ sponsors.
On the other hand, Phone Pe, Association of Mutual Funds in India (AMFI), Unacademy, Pharmeasy, Livspace, Swiggy and Parle Agro are the Associate Sponsors.
Commenting on the upcoming season, Star & Disney India President – Ad Sales Nitin Bawankule said: “IPL is a prime sporting property that provides advertisers an opportunity for real-time consumer engagement on Disney+ Hotstar. Going by the response from the market, IPL 2021 promises to be an even more significant opportunity for brands. All key features such as Super 4s, Super 6s, Fall Of Wickets, Milestones, and Super Savers have sold out within a short period, and we see early closures across categories.”
“With a host of innovative advertising formats, targeting on connected TVs, and custom branded content solutions, brands have the unique opportunity to reach a highly engaged and affluent audience through the sharp targeting options available on live sports,” he added.
The series will be streamed on Disney+ Hotstar in five languages – English, Hindi, Telugu, Kannada, and Tamil and will be exclusively available to subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months).