The David Warner-led Sunrisers Hyderabad has announced to continue its association with Kansai Nerolac Paints Ltd. (KNPL) as their helmet sponsor for the upcoming season of the Indian Premier League (IPL) 2021, starting April 9 in Chennai.
As part of the association, Nerolac’s logo will feature on the SRH’s team’s helmet and cap. The engagement will also witness on-ground branding on the perimeter board and giant screen.
Speaking on the association, Anuj Jain, Executive Director, Kansai Nerolac Paints Ltd. said “Cricket is loved by people across age-groups & cuts across stratums. IPL is one of the most awaited events of the year and is a great opportunity to drive brand visibility & connect. In our centenary year, we are happy to strengthen our continued association with Sunrisers Hyderabad.”
Nerolac has been leveraging people’s favourite sport, cricket for years. The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016.
SRH will begin their campaign against KKR on April 11.