BIG FM, an Indian private FM radio station, has been named as the official radio partner of inaugural Indian Premier League (IPL) winners Rajasthan Royals (RR) for the second consecutive year.
As a part of the association, BIG FM will become the Radio Stadium for an hour every day where it will give exclusive trivia, conduct exciting contests and quizzes, have an expert panel speaking on the team and players, and give royal updates on pre or post matches of RR.
Adding the fun element to the stadium like experience, the radio network is giving a chance to their listeners to come up with a Royal Chant for team RR. For the same, listeners will be asked to describe each Royal player in a word. Shortlisting 11 words that best describe each player, BIG FM will compose a royal chant using them as core lyrics. The chant will be played on the radio network during each match of the team.
Adding on, Jake Lush McCrum, COO at Rajasthan Royals said: “Our fans mean everything to us. With no fans in the stadium, we need to find different ways to bring them as close to the action as possible. Through this partnership with BIG FM, we are excited to bring our fans the joy, excitement, anticipation, and entertainment of the IPL from the comfort of their homes. We have many interactive and engaging initiatives planned, through which our fans will be encompassed in an immersive experience that the radio station will be offering its listeners.”