ITW Consultings Private Limited, better known as ITW, has been a constant and impactful companion in the journey of commercial sports in India. The company that has been instrumental in bringing sports closer to fans continues to bridge the void created by COVID-19 between the sports entities and brands.

At a time when chips were down in the sports industry, with there being no considerable live action for nearly four months, ITW finds positivity in reliving with pride its journey of around 12 years, when the company was actually launched in 2008 almost three years ahead of emerging in its present avatar – the ITW.

Sports is an integral part of the society that brings people together. It allows them to have opinions and share discussions about different tournaments, teams, sports stars, and business aspects. One of the reasons why sports has remained a great unifying platform is the fact there have rarely been external factors in the past that have put sports or its ongoing business to a halt.

The platforms have always been there to constantly appeal to people by invoking their emotions. However, the current pandemic brought that tranquil existence to a long pause. Uncertainty has reigned the playing field with no sporting activities whatsoever over the last 4 months. Scheduled tournaments like EPL, F1, T20 had all been stalled to resume once things get better.

That grim scenario, however, hasn’t slowed down ITW Consulting, one of India’s premier sports management agencies. As challenging as it already is, ITW Consulting continues to get the games closer to their fans, people and allow them a medium of interaction with innovations in sponsorships and branding in a way it could touch lives on a larger scale.

Originally started in 2008, and known by its current name – ITW – from the year 2011, the firm has since been involved in sports and several activities behind the scenes in helping the Indian Sports flourish the way it has been.

The journey into sports began when ITW associated with brands for cricket sponsorships, celebrity endorsements, and crafting brand solutions within sports. Few of the many brands include Mahindra Logan, Fosters, Zuari Cement, Dalmia Cements, Micromax Mobiles, and got about 1000+ Indian brands to be closely associated with sports in various capacities over the decade.

ITW has been synonymous with transforming cricket and its branding from analogue to 100% on-ground digital and has also innovated concepts including the 3D Virtual Television ads.

It has been instrumental such innovations in branding and marketing for Cycle Pure Agarbathies, Royal Stag Mega Cricket and launching of the new Micromax Punch Logo via the Asia Cup – one of its marquee campaigns. Brands like Byjus, Swiggy, Oppo, Polaris Industry, Haier have been associated with iconic sporting moments of legends, like Sachin Tendulkar’s 50th Test century to his 100th career century.

ITW Consulting MD/Co-founder, Bhairav Shanth said, “Sports is resilient but like every other industry, it got affected during this pandemic. The brighter side is that there would be a new universe that’d consume sports content. It will garner attention for not only cricket but for every other smaller sporting events globally, this whole disruption is going to be a good one.”

Sir Vivian Richards, the Cricketing legend added: ‘‘It has been a great experience to be associated with ITW for over 3 years now and I heartily wish ITW and their whole team on completing ten years in the business. I love the energy and the new ideas they bring to the table every time. A very unique perspective about how things ought to be done in the sports management industry which I particularly admire about ITW. This ad is a wonderful way of asking the sports fan to stay resilient and hope for a stronger tomorrow and a better journey together and I am all excited about the journey ahead with them.’

As an occasion of celebrating 10 years of sports and serving in the industry, ITW is releasing a television commercial that looks ahead the joy and the feeling of sporting activities resuming soon and inspire the sports fan to not give up.