The internet has transformed the way sporting events are being broadcast around the world and Amazon founder Jeff Bezos has used innovative ideas to rule this transformed world of sports broadcasting.
Although it is yet to completely take over sports broadcasting, Amazon seems to be on its way to create an empire.
Significantly, the internet is all about connecting people quickly to what they want, when they want, how they want and Amazon founder Bezos have effectively brought this theory into the acquisition of sports rights.
Big ticket sports events like Premier League, Champions league, international cricket tournaments and NFL, have become a part of Amazon Prime, which is using these events to increase it membership across the globe and earn huge profits.
Meanhiwle, Amazon is also all set to expand its sports broadcasting role. Having allready hired the first all female National Football League (NFL), a professional American football league consisting of 32 teams and divided equally between the National Football Conference and the American Football Conference, boracast duo, to compete with fox sports, amazon is likley to hire two more analysts for its ‘Thursday Night Football’ broadcast.
The Amazon tag line ‘Your GAme your way’, is all set to transform into the dominant trend in the sports broadcasting industry over the next few decades.