JioCinema, the official digital partner for the Indian Premier League (IPL), has now partnered with LG Electronics to offer an enhanced viewing experience of the tournament on LG OLED TVs available in the Indian market.
This partnership aims to improve the cricket-watching experience of millions of Indian consumers.
According to Hursh Shrivastava, Viacom18 Sports Head of Strategy and Partnerships, the partnership with LG will enable fans to enjoy a boundary-side view of top-notch action and features, many of which are being introduced to IPL fans for the first time.
Notably, the ongoing IPL season is being streamed on JioCinema in 12 different languages across 16 unique feeds, including the Insiders feed, Hangout feed, Fantasy feed, and Fanzone feed. After this partnership, users will now be able to access this content through the JioCinema app on the LG Smart TV, according to the company.
The company said that LG OLED TV users will be able to access 4k streaming of the current season and a range of other offerings from JioCinema.
This partnership demonstrates LG’s commitment to providing customers with the best entertainment experience possible, said Gireesan T Gopi, Business Head, Home Entertainment Division, LG Electronics India.
It further said that the partnership between is likely to boost the popularity of IPL and the accessibility of the tournament among cricket fans across India. The improved viewing experience on LG OLED TVs is set to enhance the overall experience of the tournament for millions of viewers.
Notably, JioCinema has garnered immense traction after streaming the cash-rich league for free for users, regardless of whether they are Jio customers or not.