When cricketer Virat Kohli had nothing much to offer due to novel coronavirus-imposed lockdown, entrepreneur Virat Kohli has come up with a new range of One8 fragrances for his millions of fans.
Kohli remains a busy man even when there has been no action on the cricket field for more than three months now due to the COVID-19 pandemic.
The biggest brand icon in the cricket world and India, besides his routine fitness drills, is keeping his commercial scores ticking.
While Kohli has reportedly netted ₹ 3.6 crore for brand endorsements on his Instagram page during the lockdown, his latest post on the video sharing platform is about his own business interest. His own brand – One8.
The Team India skipper has four new options to the range of his One8 fragrances.
The new addition to One8 range of fragrances include One8 PURE, One8 WILLOW, One8 ACTIVE, One8 FRESH, each depicting traits that have become synonymous with Kohli as he grew in status as a willower, as a leader, an entrepreneur and above all as a fitness freak.
One8 earlier fragrance products included a range of Eau De Parfum, deodorants and pocket sprays.
The brand launched with German sports major Puma in December 2018 in less than a year had crossed ₹ 100-crore valuation mark for a variety of products ranging from energy drinks to footwear, deodorant, backpacks, caps, training bags, kidswear and much more.
Kohli also co-owns fashion brand Wrogn.