Lifebuoy, a Unilever brand, has signed a multi-year partnership with England Cricket ahead of the start of the new season.
This assocition is in addition with the earlier signed deal with the ECB’s new competition — The Hundred.
In partnership with ECB, all recreational cricket clubs across England and Wales will be able to apply to receive a free ‘ECB Hygiene Bundle’ pack.
Lifebuoy will now provide its product to all international England teams at matches and hotels. In addition, they will also support All Stars Cricket and Dynamos Cricket, first class counties and county cricket boards.
Commenting on the association, Chris Barron, Vice President, Beauty & Care, Unilever UK & Ireland, said: “As the world’s number one hygiene soap brand, Lifebuoy has a clear role to play in helping us all to stay safe. We’re proud to be working with England Cricket to help the safe return of the nation’s summer sport, and as official Hygiene Partner of England Cricket we’ll be providing hygiene support to players and spectators alike at both elite and grass-roots level.”
On the other hand, Nick Pryde, ECB Director of Participation said: “We’re really excited to have the support of Lifebuoy, helping recreational cricket return safely this summer. We’re going to see COVID-adapted match-play and training, and the subsidised bundles they are offering clubs, together with guidance and clarity through ongoing communication and guidance is invaluable. We know cricket’s role in the local community and look forward to celebrating this as we look forward to the summer.”