Naomi beats Serena as highest paid female athlete: Forbes

Naomi Osaka has become the highest paid female athlete ever, displacing fellow tennis icon Serena Williams from the top. Osaka’s record $37.4 million in earnings surpasses Serena Williams, who previously held the title of the world’s highest-earning female athlete with $36 million.

In its daily cover story today, Forbes has revealed that acclaimed tennis star Naomi Osaka has become the highest-paid female athlete ever.

Osaka’s lucrative deal with Nike, which paid her more than $10 million last year, is only one of the many contracts she has signed. The 22-year-old has also inked lucrative deals with sponsors Procter & Gamble, All Nippon Airways and Nissan in connection with next year’s Olympics, where she will represent Japan.

She has achieved “endorsement stardom,” writes Forbes’ Senior Editor Kurt Badenhausen. Forbes’ earnings figures include prize money, salaries, bonuses, endorsements, royalties and appearance fees between June 1, 2019 and June 1, 2020, the Business News magazine has stated in a Press release.

Forbes champions success by celebrating those who have made it, and those who aspire to make it.

Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world.


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