Neuberg Diagnostics, an Indian diagnostics lab chain, has announced former India captain MS Dhoni as the company’s brand ambassador for a period of two years.
After the development, Dhoni will be seen endorsing Neuberg’s health and wellness campaign and convey its efforts towards empowering every citizen with better and affordable healthcare.
Commenting on it, Dhoni, also the current captain of Chennai Super Kings, said: “The leaders at Neuberg are committed to providing affordable healthcare across India, and that really struck me. It is a promising brand, and it’s a pleasure to be associated with the team and their various programs aimed at providing access to quality and affordable healthcare. Amidst the Covid-19 pandemic, they have taken up the campaign to raise awareness about health and wellness across age groups. I personally feel that these efforts are important and deserve to be advocated.”
Aishwarya Vasudevan, Group Chief Operating Officer, Neuberg Diagnostics, said:“At Neuberg Diagnostics, every action we have taken has been inspired by the company’s Vision to make world-class diagnostic services accessible and affordable to all. Over the last few years, we have been successful in introducing innovative solutions and ensuring its access to millions.”
“Our next milestone is to spread the message of getting Proactive with health rather than Reactive. In line with this, we have curated our awareness campaign on health and wellness. To catapult the reach of this campaign, we could not have found a better-suited role model than MS Dhoni. With MS Dhoni as our health Ambassador, we will encourage the use of preventive healthcare services, engaging people across age groups and geographies. We are honoured to have him onboard as our Partner to drive this Initiative,” added he.
Dhoni’s campaign for the company will be soon launched on all media platforms, including television, print, outdoor, and digital.