New Balance to be with Liverpool till season end, Nike deal from August

New Balance will continue to be the official kit supplier of the Liverpool Football Club till the end of the Premier League Season. The launch date for the club’s record deal with Nike has been extended till date.

As the Premier League season has been delayed due to COVID-19 imposed lockdown, Liverpool’s partnership with Nike will come into effect from August  1.

The multi-year Nike deal, a British record for sports sponsorship, will reportedly see Liverpool earn £30 million ($37.2mn) per season along with a 20% share in all merchandising sale.

“Liverpool FC can confirm New Balance will continue as the club’s official kit supplier until July 31, 2020,” read a club statement. “It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on May 31, 2020, will be extended due to the Premier League being suspended as a result of COVID-19.

“Nike’s term as official kit supplier to the club, outfitting the men’s, women’s and Academy squads, as well as coaching staff and Liverpool FC Foundation, is due to commence on August 1, 2020.”

Nike’s partnership with Liverpool as the official supplier of the playing, training and travel kit were to begin from June 1 this year. As the official kit supplier, Nike will be outfitting the men’s, women’s and academy squads, as well as the coaching staff and Liverpool FC Foundation.

The agreement has been amicably arrived at between Liverpool, New Balance and Nike. The deal will see the table toppers Reds will lift the Premier League trophy in New Balance kit.

Liverpool has a virtually unassailable 25-point lead over second-placed Manchester City. Reds have accumulated 82 points from 29 matches, including 27 wins and a draw, to the City club’s 57 from 28 outings.

New Balance were engaged in a legal battle over matching the Nike’s bid offer to stay as the Liverpool kit partners. But a High Court ruling had denied them the opportunity.



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