Sachin Tendulkar has settled a lawsuit with Spartan Sports in the Federal Court of Australia following an apology by the company for “breach of contract”. Tendulkar had taken Spartan Sports to the court for failure…
With the generations confined to homes due to extended lockdowns in wake of the global COVID-19 pandemic, children’s energy drink brand Boost has launched THE #PlayAtHome campaign with its brand ambassador Virat Kohli. The Indian…
Global esports media network BLAST has announced the closing of an investment round worth €12.5 mn. The round was led by Johan Gedda, global technology entrepreneur and co-founder of Rocket Software, and Vækstfonden, a financing…
New Zealand might just have around 2.5 lakh Indian community, which doesn’t even amount to 5% of the total population of the Tasmanian nation. However, the Indian influence on global cricket is worthy enough to…
The National Basketball Association (NBA) of America and Wilson Sporting Goods Company have announced a multiyear global partnership that will make Wilson the official game ball of the NBA, Women’s National Basketball Association (WNBA), NBA…
Tata Consultancy Services World 10K, the only ‘World Athletics’ Gold Label 10 Km Race in Asia, has launched the Hope Runs Within campaign in honour of the Covid-19 heroes. This year is like no other. With…
LaLiga has launched three exclusive programmes – ‘LaLiga StayAtHome‘ , ‘LaLiga Nations’ and ‘LaLiga Clubs’ – for football fans in the Indian subcontinent on Spanish professional football league’s Facebook page. Through these programmes LaLiga aims…
While COVID-19 has brought entire world including sports business to an unprecedented halt, Mobile Gaming industry is tipped to be the biggest gainer with the emergence from the menace of the novel coronavirus pandemic. According…
With the surge in the transactional based online skill ecosystem and the addition of newer business verticals like digital eSports, the All India Gaming Federation (AIGF) has strengthen its Advisory Board with induction of eminent…
The England and Wales Cricket Board has launched the Dynamos Cricket application that will help kids stay active physically during the lockdown enforced in wake of the Covid-19 pandemic. The free app provides kids aged…