PCB advertises to hire consultant for media rights sale

Fund-starved Pakistan Cricket Board is making a desperate bid to get best possible deal for media rights for the next four-year cycle. The PCB has invited bids for hiring a consultant company to drive the media rights process.

The bid process for the job of the media rights consultant will close on May 14.

The PCB is fearing that the it might not get desired values for the media rights in wake of the global COVID-19 pandemic. The PCB finances are already hit hard since India had refused to play bilateral cricket due to the nation’s policies to harbor terrorism.
PCB Chairman Ehsan Mani had accepted on record that the board might not be able to get the desired values from media rights during the 2020-2023 cycle.
The PCB had a joint deal with Ten Sports and PTV Sports worth a reported $ 149,000 mn for the previous media rights cycle from 2015 to 2020. The major values then came from the expected home series against India. Since India had declined to play the bilateral cricket with its western neighbour, the PCB had to forego $90,000 due to the cancelled series.

The PCB is reported to be including a clause in its next media rights deals to prevent a repeat of the situation earlier this year where its content was distributed without its knowledge to an online betting company.

Admin Sportz Front

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