PCB announces Lifebuoy as official hygiene partner

Pakistan cricket team’s England tour has begun with some financial positivity for the Pakistan Cricket Board.

The PCB, which struggled to find a sponsor for the team jersey as the team embarked on the tour of England, has now announced yet another commercial tie-up.

The cricket board has roped in Lifebuoy as the official hygiene partner of the national team.

Lifebuoy will be the Official Hygiene Partner of the team during the tour of England.

The three-match Test series, part of ICC World Test Championship, between England and Pakistan has started on Wednesday at Old Trafford, Manchester.

The Test series will be followed by three T20 Internationals.

PCB Director, Commercial, Babar Hamid said: “We are delighted to partner with Lifebuoy as our Official Hygiene Partner for the tour of England. Under the newly revamped commercial strategy, Pakistan Cricket Board is keen to create sustainable and meaningful partnerships with leading brands and this partnership with Lifebuoy is a key milestone in our strategy.

“The tour of England is happening under very different circumstances and in a world that requires us to place a renewed focus on health and safety. Our objective, through this partnership, is to use the Pakistan men’s national cricket team’s outreach in order to influence attitudes towards hygiene and contribute towards a safer Pakistan for all of us.”

During the England tour, Lifebuoy will be supporting the Pakistan team by providing hand hygiene products to the full touring party. Pakistan players will help promote better hygiene behaviours with exciting public service and behind-the-scenes-content.

While ensuring there is no compromise on the health and safety of the players, team management and staff, the PCB has actively promoted the Government of Pakistan’s SOPs on Covid-19.

The PCB headquarters in Lahore and offices in the rest of the country continue to practice social distancing while following all government prescribed SOPs.

Admin Sportz Front

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