Prasar Bharati, India’s public service broadcaster, and the National Basketball Association (NBA) have entered into an agreement which will see Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – broadcast classic NBA content like documentaries, game highlights and public service announcements.
Speaking on the development, Sunny Malik, Head of Global Content and Media Distribution, NBA India said: “We are pleased to partner with Prasar Bharati to offer classic NBA programming and highlights.”
“Prasar Bharati shares our vision of growing the NBA’s fanbase in India and providing a wide range of content to our fans nationwide.” he added.
On the other hand, Mayank Agarwal, Director General, Doordarshan, said: “DD Sports has a unique place in India as the only destination on television for sports development.”
“We have been in the process of reinvigorating the content of DD Sports, and NBA programming adds to the variety of offerings in the sports cluster. We aim to create easy access for fans in India and educate them further about one of the world’s most popular sports,” he added.