Realme, the chinese smartphone brand, on Thursday announced the appointment of India opener KL Rahul as its brand ambassador.
After the association, Rahul will endorse its smartphone category, the company said in a statement.
Realme’s partnership with the athlete, it said, reinstates its brand ideology of being youth-oriented and the company also claimed that it is currently the sixth largest smartphone brand in the category globally and the partnership will primarily target millennials in India.
“KL Rahul has created a recognisable niche among the youth. His performance in the sport, inspiring growth story, and effortless off-the-field style aligns with the brands’ ideology to be powerful and stylish, said Francis Wong, chief marketing officer of India, Europe and Latin America.
“The partnership will strengthen the brand proposition of cutting edge technology and quality-driven products,” he added.
On the other hand, Rahul said: “The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them. realme boasts unparalleled products that are stylish and powerful.”
Rahul has been in great form in the recent times.
In the just concluded Indian Premier League’s (IPL) 14th edition, Rahul had amassed 626 runs from 13 innings. Rahul, who was also the skipper of Punjab Kings in the lucrative league, averaged 62.60 and had slammed six half-centuries in the tournament.
He ended the 14th season at the third spot in the list of highest run-getters, behind Chennai Super Kings’ (CSK) Ruturaj Gaikwad and Faf du Plessis.
Rahul also carried his fine form in the ongoing T20 World Cup, currently underway in the UAE and Oman, as he played a scintillating knock of 51 runs against England in India’s first warm-up game before hitting 39 runs off 31 balls against Australia in the second warm-up game on Wednesday.
Rahul is expected to provide another fine start to India in the campaign opener against arch-rivals Pakistan at the Dubai International Cricket stadium in Dubai on Sunday.
The company had recently announced that it has successfully clocked sales of Rs 3,500 crore across all channels during the ‘realme festive days’ between October 2-10.
The chinese brand had witnessed tremendous growth of a whopping 1,200 per cent in the Rs 20,000-Rs 30,000 segment on the inaugural day of the festive day sales.