Sony Pictures Sports Network (SPSN) will broadcast Europe’s biggest football tournament, UEFA EURO 2021, live on SONY TEN 2 and SONY TEN 3 (in Hindi) channels starting June 11, 2021 in India, the organisation has annouced.
As the biggest football tournament in Europe is all set to enthrall fans across India, SPSN starts its teaser campaign with its #MeriDoosriCountry films to bring fans closer to their teams leading to UEFA EURO 2020.
In order to provide a larger than life experience for the biggest football tournament of 2021 SPSN has launched a teaser campaign to increase conversations with passionate fans and bring out the rivalry between supporters across the country.
The campaign — ‘Meri Doosri Country’ will give the fansa chance to exhibit their undying passion for football, as they start supporting their favorite team from Europe at the UEFA EURO’s this June. Through their signature campaign, SPSN aims to draw in the attention of both fans and fringe-viewers to root for their favorite countries with the same passion and intensity as they would support their own country.
This campaign will complement the network’s campaign for the FIFA World Cup 2018 and will act as a signature campaign for all international country football tournaments on the network. To build up interest for the launch of the campaign, SPSN has released four teaser films encapsulating the same fervor, team rivalry and fan banter in a quirky and funny way. The four films were conceptualized and created in-house by SPSN’s marketing team.