Sony strengthens cricket portfolio; acquires Sri Lanka Cricket rights

Sony Pictures Networks India (SPN) has acquired the exclusive global media rights for Sri Lanka Cricket (SLC) with the exception of terrestrial. The three-year deal, effective from July 1 this year, will not include the digital and radio rights for the territory of Sri Lanka, which has been retained by SLC.

The agreement provides SPN exclusive TV and digital rights to air all 92 days of LIVE cricket comprising 10 Test Matches, 24 ODIs and 18 T20Is sanctioned by the ICC and conducted by SLC between the senior men’s national cricket team of Sri Lanka and visiting ICC member national cricket teams along with access to Sri Lanka Cricket’s archival content, Sony Pictures Network India has stated in a Press release.

“Sony Pictures Networks India is the premier destination for the best of international cricket, and we are excited about continuing our partnership with Sri Lanka Cricket. The acquisition of the exclusive global TV and digital rights of Sri Lanka Cricket strengthens our cricket portfolio. Our extended partnership with Sri Lanka Cricket adds 92 days of live cricket, including two India tours to Sri Lanka, to our robust cricket calendar,” said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India.

Shammi Silva, President, Sri Lanka Cricket, added that “Sri Lanka Cricket is delighted to partner with Sony Pictures Networks India and continue the long-standing relationship, which has given immense benefits to both parties. Sri Lanka Cricket is truly excited and looking forward to continue working with Sony Pictures Networks India on the future tour program.”

The deal also includes rights to broadcast India’s tour of Sri Lanka to play 6 T20Is and 3 ODIs. One of the series scheduled between Sri Lanka and India for July 2021 will feature 3 T20Is while the date for the other series is yet to be announced.

Sri Lanka Cricket is home to some of the best cricketers in the world such as Angelo Mathews, Lasith Malinga, Dimuth Karunaratne and Kusal Perera to name a few and the current Sri Lankan cricket team is ranked in the top 5 in the world as per ICC Test rankings.

With the acquisition of Sri Lanka Cricket, SPN now holds broadcast rights of England and Wales Cricket Board, Cricket Australia and Cricket Ireland and has over 375 days of International, Big Bash T20 league, England Domestic Live cricket till FY 2022-23 which includes 31 days of India cricket.

Admin Sportz Front

Read Previous

IPL 2020: Future Group opts out after ‘failed re-negotiations’

Read Next

IPL 2020: Chennai Super Kings rope in official nutrition partner