Sportiqo, a blockchain-based fantasy cricket platform which was launched in India in February this year, has witnessed an exceptional revenue growth with a rise in the user base and influx of transactions during the recently concluded Indian Premier League (IPL) 2023.
The 2023 season of the cash-rich league was a turning point for the company, as it witnessed a whopping four-fold increase in its user base. This hike in popularity translated into a gross trading volume of Rs 18 crore, with an average of over 10,000 transactions each day.
During the course of the IPL 2023, the company had also announced the launch of its exciting new digital campaign featuring renowned cricketer Robin Uthappa and also partnered with 75+ creators across various genres which aided Sportiqo to generate substantial buzz about its platform among its target audience. It was due to this collaborative effort which helped increase in brand awareness and garner a larger user base, contributing significantly to the overall revenue growth.
Capitalizing on the massive popularity of the IPL, Sportiqo also planned various initiatives to attract and retain more users as throughout the tournament, the brand introduced exciting promotional campaigns, such as the Super Trader contest and the Consistent Trader bonus to motivate users to return to the application and trade regularly. Meanwhile, Sportiqo’s AI-powered pricing and trading algorithms led to exciting gameplay and high user engagement during live IPL matches.
“I am happy that our revenue and user base has grown. These pillars stand as a testament to our commitment to creating value and revolutionising the way people stay connected with our application. I am sure that going forward, our numbers will only grow from here,” said Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo.