Star Sports brings back iconic ‘Mauka Mauka’ campaign ahead of India-Pakistan clash

Ahead of the high-octane and eagerly anticipated India-Pakistan clash in the ICC Men’s T20 World Cup 2021 on October 24, Star Sports, the official broadcaster of the marquee tournament, has once again recreated the iconic ‘Mauka Mauka’ campaign with an interesting twist.

Part of cricketing folklore, the promo, first introduced before the 2015 ICC World Cup, is a combination of cheeky humour and friendly banter, making it relatable and funny.

Staying true to one of the fiercest competitions in cricketing history, the campaign, created and conceptualized by the in-house team at Star Sports, opens with a Pakistan fan entering his friend’s electronic store to purchase a television set for the upcoming T20 World Cup clash.

The film continues with the concept of the Indian and Pakistani fans trying to get the better of each other.

Speaking about the latest installation of the ‘Mauka Mauka’ promo ahead of the India-Pakistan game in the ICC Men’s T20 World Cup 2021, Sanjog Gupta, Head-Sports, Star and Disney India, said: “The India-Pakistan clash is one of the biggest matchups in the world of sports. The clash at an ICC event attracts core and casual Cricket fans as well as viewers who don’t watch any other Cricket.”

“The historic on-field rivalry between both teams is unparalleled and we believe that the iconic ‘Mauka Mauka’ campaign captures the spirit of this rivalry, blending competitiveness, banter and sportsmanship,” he added.

India and Pakistan renew their on-field rivalry in a contest billed as the mother of all clashes. The Men in Blue have never lost to Pakistan in either 50-over World Cup games or T20 World Cup games.

Team India has got the better of their arch-nemesis in five consecutive ICC T20 World Cup encounters – twice in the 2007 T20 World Cup, followed by victories in 2012, 2014, and 2016.

Virat Kohli and Co. will be eager to continue their domination in this star-studded fixture which will also be the tournament opener for both teams.

Before beginning their campaign in the upcoming T20 World Cup, the Team India will play a couple of warm-up games against England and Australia on October 18 and October 20.

While the first warm-up game will begin at 19:30 IST, the second one will start at 15:30 IST. Both the matches, which will be held in Dubai, will broadcasted live on Star Sports.

After opening their campaign against Pakistan on October 24 in Dubai, the Men In Blue, placed in the second group, will next face New Zealand on October 31 at the same venue before facing Afghanistan on November 3 in Abu Dhabi.

Team India will then take on the two of the four qualifiers on November 5 and 8 in Dubai.

The two semifinals will be held on November 10 and November 11 with the final to be played on November 14.

Earlier on Wednesday, the Board of Control for Cricket in India (BCCI) had unveiled a brand new jersey of which the Indian cricket team will be donning at the showpiece event.

The new kit is called the ‘Billion Cheers Jersey’ and will replace the 1992 World Cup pattern-like jersey the team had been donning since late 2020.

News Desk

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