The 2021 season of the cash-rich Indian Premier League (IPL) may be three weeks away but Disney-Star India, the official broadcaster of the tournament, has reportedly sold 90 oercent of its inventory for the edition.
While Dream11, Byju’s, Just Dial and PhonePe will be their co-presenting sponsors, Vi, Mondelez, ITC’s Bingo, Kamla Pasand, Parle’s Frooti, Association of Mutual Funds in India (AMFI), Asian Paints, Coca-Cola’s Thumbs Up, Amazon Prime, and Groww will be the associate sponsors.
“Star Disney India has sold 90% of its ad inventory. In the coming days, the broadcaster is expected to add few more associate sponsors. The total associate sponsors will be in the range of 12-14,” an anonymous source said was quoted as saying by Exchange4Media.
For the upcoming season, Disney-Star India has set price of Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors.
Meanwhile, Rs 14.1 to 14.3 lakh for a 10-second spot has been set for the Spot buyers.
Significantly, the broadcaster had earned TV ad revenue of Rs 2800 crore in the last season which was held in the UAE due the global pandemic and with an increased ad rate and more sponsors for 2021 season, it looks the upcoming season will once again break all records in terms of revenue.