Social media giant Facebook on Thursday announced its partnership with Sony Pictures Networks India (SPNI) to showcase highlights and videos from the Indian national cricket team’s upcoming tours of Sri Lanka and England. This will…
Delhi-based sportswear brand SIX5SIX has been signed as the official kitting and merchandise partner of Indian Super League (ISL) Club Kerala Blasters FC for a period of three years. SIX5SIX will be designing the team’s…
Sri Lanka Cricket (SLC) on Tuesday signed India-based Kent RO, a leading firm engaged in manufacturing Water Purifying Solutions, as the national team’s ‘Back of Jersey’ branding partner for the upcoming T20I series against India.…
Hero Indian Super League (ISL) champions Mumbai City FC (MCFC) are set to amplify a new global partnership between City Football Group, whose clubs include English Premier League champions Manchester City, and Expo 2020 Dubai.…
RedBird Capital Partners, a private investment firm, has acquired 15 percent stake in the Indian Premier League (IPL) outfit Rajasthan Royals (RR). RedBird Capital Partners has interests in the parent company of Liverpool and the…
Football Delhi, the official governing body of the game in Delhi, has announced a partnership with Irony Inc., an esports company that specialises in developing community-first esports programmes. “This partnership will create a community of…
Jacob’s Creek, an Australian bottled wine brand, was on Friday announced as the official wine partner for the inaugural ICC World Test Championship Final 2021, being held in Southampton from Friday between India and New…
Fast&Up, a sports nutrition brand, has announced to associate with boxer Pooja Rani for all her dietary supplement requirements as she prepares for the upcoming Tokyo Olympics. Riding high on the back of winning the…
The International Cricket Council (ICC) on Thursday announced a long-term partnership with digital stockbroking firm Upstox, which will encompass all ICC events until the end of 2023, starting with the inaugural World Test Championship Final…
Sky Sports has signed two new boxing rights deals with Top Rank, the US’s most well-established boxing promoters, and BOXXER, which is a newcomer in the market. While Top Rank has put on fights featuring…