PSL signs partnership with TikTok to expand fan base

Pakistan’s domestic premier T20 league — Pakistan Super League (PSL) has signed partnership with Chinese TikTok, the leading destination for short form videos, for the remaining part of the sixth season, which will begin from Wednesday in Abu Dhabi.

Taking to Twitter, PSL official shared the development of partnership with TikTok and said that now the app users will get an opportunity to engage and generate content on the platform that has millions of users around the world.

Through this collaboration, PSL and TikTok will engage with fans all around the world especially in Pakistan.

Commenting on the development, Babar Hamid, the PCB Commercial Director and Head of HBL PSL, said: “The PCB and the HBL Pakistan Super League have always endeavoured to explore partnerships and collaborations that can help engage with our fans all around the world.”

“TikTok is one of the most popular platforms these days and it has taken the world by a storm which makes this partnership very exciting for us. Pakistan has a big TikTok following and majority of the followers are passionate about cricket. The popularity of the HBL PSL can be gauged by the overwhelming response that our HBL PSL 6 anthem Groove Mera received on TikTok.

“We look forward to the start of an exciting journey with TikTok with the start of the Abu Dhabi-leg on 9 June. Our entire staff along with the franchises and all stakeholders have worked really hard and I am sure the efforts will be rewarded with quality cricket action at the Sheikh Zayed Stadium,” he added.

News Desk

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